JACK DANIEL’S AT LOLLAPALOOZA 2023

We wanted to inspire a new generation of consumers through high quality content, in a premium setting.

I developed the content strategy and lead the photo and video production, working for three days not only to capture the spirit of the event, but also to generate evergreen content related to music.

PROJECT DETAILS

AUTHOR

Álvaro Galindo (Content Strategy, Production, Photography)

CLIENT

Jack Daniel’s

PROJECT DATE

March 2023

PROJECT LOCATION

Santiago, Chile.